Hiba's All-In-One Routine

Skincare

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For our first capsule, Hiba was inspired by a need for simplification: "With ETC., I was able to create my ideal morning beauty routine… Only three products are enough for a fresh, natural and luminous result.”

Hiba's All-In-One Routine

Skincare

For our first capsule, Hiba was inspired by a need for simplification: "With ETC., I was able to create my ideal morning beauty routine… Only three products are enough for a fresh, natural and luminous result.”

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Hiba's All-In-One Routine

Skincare

Oh, les yeux!
Water (aqua/eau), caprylic/capric triglyceride, glycerin, sodium acrylates copolymer, 1,2-hexanediol, albizia julibrissin bark extract, lecithin, centaurea cyanus flower extract, methylpropanediol, butylene glycol, p-anisic acid, sodium hydroxide, citric acid, sodium phytate, sodium benzoate, darutoside, acetyl tetrapeptide-5, alcohol.

A fleur de peau
Citrus sinensis (orange) fruit water, caprylic/capric triglyceride, propanediol, glycerin, pentylene glycol, cetearyl olivate, sorbitan olivate, magnesium aluminum silicate, hydrogenated olive oil, biotin, fragrance (parfum), olea europaea (olive) fruit oil, glyceryl caprylate/caprate, sodium benzoate, xanthan gum, olea europaea oil unsaponifiables, water (aqua/eau), lactic acid, aminomethyl propanol. +/- main contain: CI 77891 (titanium dioxides), CI 77492 (iron oxides), CI 77491 (iron oxides), CI 77499 (iron oxides).

La bouche qui dit oui
Octyldodecanol, dimer dilinoleyl dimer dilinoleate, synthetic wax, helianthus annuus (sunflower) seed wax, mentha viridis (spearmint) leaf oil, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, limonene, tocopherol, citric acid, CI 45410 (red 27).

 

Details

For our first collection, we chose to collaborate with Hiba Abouk. Spanish-Tunisian actress, cosmopolitan and polyglot, Hiba is a curious woman, open to the world and to others. Hiba is also a young mother who is sorely lacking in time in the morning. In talking with her community, she realized that she was not the only one looking for an effective alternative to endless routines. This need for simplification was Hiba's inspiration when creating a range of hybrid formulas, which function as both skincare and make-up.

“With ETC., I was able to create my ideal morning beauty routine that combines skincare and makeup. Only three products are enough for a fresh, natural and luminous result.”


Step One: Awaken the gaze

Start with Oh, les yeux! An ultra-fresh gel with exceptional anti-fatigue benefits to open, smooth and illuminate the eyes.

The formula combines the Cornflower with the Peptide Eyeseril to fight against the appearance of puffiness and dark circles. This is reinforced by Constantinople Mimosa Extract and Darutoside, which improves the elasticity of the skin and smooths the eye contours. 

To maximize the immediate results, the refreshing gel is combined with a metal applicator tip, which can be used to massage the eye contour and depuff the eye area with just a single swipe. 

Day after day, your skin is moisturized and smoothed, dark circles and puffiness are reduced, luminosity is improved, and you look well rested. 

The Formula: 
+ 94% natural ingredients
+ Vegan
+ Cruelty Free
+ Suitable for sensitive eyes

Application Advice:
Apply morning and/or evening, directly on the eye contour, massage gently with the metal tip.


Step Two: Unlock your glow

Use A fleur de peau to moisturize, unify and give a healthy glow to the complexion. This all-in-one hybrid product blends skincare and makeup for a short and effective routine to moisturize, even out, illuminate, smooth, and beautify the skin. 

The Vitamin Beauty Complex, a combination of Orange Extract (rich in Vitamin C) and Biotin (Vitamin H), boosts energy and radiance while improving skin quality. On application, this melting balm transforms into a light and fresh cream that fuses with the skin for a very natural result. Lightly tinted, it leaves a unifying veil with an immediate healthy glow effect.

The Formula: 
+ 93% natural ingredients
+ Vegan
+ Cruelty Free
+ Suitable for all skin types including sensitive

Application advice:
Apply in the morning, all over the face, smoothing with fingertips. Can be applied on bare skin or over a serum.

Step Three: Plump your pout

Finish with La bouche qui dit oui, a pH reactive lip balm that nourishes and tints. 

The combination of soft waxes nourishes, smoothes and comforts the lips. The fresh sensation and the plumping effect come from the Mint Essential Oil. Enriched with Colour Activator Technology, the formula reacts to the skin's pH and subtly tints the lips with a subtle, pink hue that is unique to each person. Can also be used on the cheeks for a subtle "pinched cheeks" effect. 

The Formula: 
+ 92% natural ingredients
+ Vegan
+ Cruelty Free

Application tips:
Swipe the product onto the lips. Once applied, the balm will subtly color the lips with your unique pink hue. To amplify the intensity of the color, you can apply more layers of the balm.  

For which skin types?

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